• The Program
  • For Executives
  • For Teams
  • For The Organization
  • For Managers

Secrets of Influence™: Portable Power for Success

Responding to rapid changes in the business world, most organizations have reshaped themselves to meet the demands of the information age. Managers and staff alike will need to learn how to garner support from different people to meet their objectives. Projects will increasingly cut across departmental lines, and even technical experts will have to be persuasive to get the resources they need.

Managing an organization or department in today’s rapidly changing and dynamic environment requires a complex group of skills and resources. The “Command and Control” style of management is no longer the only way to motivate the contemporary work force. Influence, a more subtle and powerful set of techniques, gives managers and staff members that special leading edge.

In the new and challenging business arena, Influence Skills will be a requirement just as important as professional or technical skills.

Secrets of Influence™ a unique, dynamic program has been attended by top managers in Fortune 500 companies. In this participative program participants identify their own strengths and areas for further development.

The elegantly simple but powerful model, from the Secrets of Influence Inventory™ (a statistically valid and reliable instrument) creates a user-friendly theoretical model for adult learning and practice. In private reflection, pairs, trios, small and large teams, you will draw on your own and others’ experiences and resources to accelerate and enhance your learning. And you’ll apply your new skills right away to current challenges and situations to maximize your success.

Benefits of the Secrets of Influence™

The Secrets of Influence™ program will benefit your organization and employees on many levels:
  • Increased Productivity: People in all parts of the organization will be more productive. Interunit conflicts should decrease
  • Improved Morale: People feel better about themselves and their colleagues. They feel competent, strong and efective, creating a more positive working environment
  • Ability to innovate: People are more empowered to create and implement new solutions
  • More effective Teamwork: Identification of Influence Styles helps leaders build teams that work together more productively
  • Increased employee commitment: Successful Influencers involve others in their decisions, creating “buy-in” at all levels
  • Better performance: Assessing invidividual Influence patterns helps managers identify and develop tomorrow’s leaders today.

Participants in this program will acquire:
  1. Awareness of Influence as a key issue for success
  2. Knowledge of Influence Theory
  3. Insight of Personal Influence Profile
  4. Skill in applying Influence strategies

Learn the crucial skills needed to be more effective and productive:

  • how to overcome problems that often arise from overlapping authority
  • how to gain credibility for ideas
  • how to encourage creative problem-solving
  • how to give a team more clout by empowering all its members
  • how to use refined listening techniques to build Influence Skills
  • how to “read” other people
  • determine how others process information
  • how to use verbal and non-verbal techniques to establish rapport
  • how to repackage your communication techniques to fit specific situations
  • techniques to elicit high quality, precise information
  • how Influence Skills can help you sell your ideas
  • how Influence Skills can help you overcome resistance

Who Should Attend the Secrets of Influence Program?

The Secrets of Influence™ is an invaluable resource for

  • managers and supervisors who must motivate subordinates and get their projects supported by key decision makers;
  • executives, who need to foster interdepartmental cooperation and create a
  • training, data processing, legal, accounting and other professionals who may not manage or supervise others, but who must gain credibility and support from peers,
  • technical professionalswho must interact in multi-discipline teams
  • sales people, looking to sharpen their competitive edge and boost their productivity.

Secrets of Influence® for Executives

Running an organization in today’s rapidly changing and dynamic environment requires a complex group of skills and resources. The “Command and Control” style of leadership is no longer the only way to motivate the contemporary work force. Influence, a more subtle and powerful set of techniques, may just be the way to give an executive that special “Leading Edge”.


Learn the crucial skills needed to be an effective executive. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy.


In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.


This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence® for Teams

The success of any team depends on the “fit” between its members and the task and goals at hand. Often, teams may seem compatible but they may lack diversity of styles and approaches, resulting in a non-creative group-think. Complementarity rather than similarity can produce the energy and spark that will yield excellent results. The Influence Styles Inventory helps teams identify the individual skills/style preferences of individual members, and the Secrets of Influence® Program for Teams develops the interactions so that both individuals and the group achieve their goals.

Learn the crucial skills needed to be an effective team manager or member. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy.

In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.

This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Influence Skills for the Changing Organization

Last year’s (or even last quarter’s) organizational chart no longer applies. Companies are re-engineering, re-structuring, merging, acquiring. The traditional hierarchical organizational structure is yielding to a more network, or matrix type of organization. In this new world, position, title or status are not sufficient to achieve one’s individual or group goals. Whether you are Management or Staff, neither what you know nor who you know will necessarily get you the results you want. What will work is a new set of skills called “Portable Power” or Influence Skills, which you can use wherever you are — inside your sphere of traditional influence or outside of it — with your boss, your peers and others.

Learn the crucial skills needed to be effective. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy.

In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.

This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence® for Managers

Managing an organization or department in today’s rapidly changing and dynamic environment requires a complex group of skills and resources. The “Command and Control” style of management is no longer the only way to motivate the contemporary work force. Influence, a more subtle and powerful set of techniques, may just be the way to give managers that special “Leading Edge”.

Learn the crucial skills needed to be an effective manager. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy.

In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.

This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence for Executives

Running an organization in today’s rapidly changing and dynamic environment requires a complex group of skills and resources. The “Command and Control” style of leadership is no longer the only way to motivate the contemporary work force. Influence, a more subtle and powerful set of techniques, may just be the way to give an executive that special “Leading Edge”.
Learn the crucial skills needed to be an effective executive. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy. In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.
This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence for Teams

The success of any team depends on the “fit” between its members and the task and goals at hand. Often, teams may seem compatible but they may lack diversity of styles and approaches, resulting in a non-creative group-think. Complementarity rather than similarity can produce the energy and spark that will yield excellent results. The Influence Styles Inventory helps teams identify the individual skills/style preferences of individual members, and the Secrets of Influence® Program for Teams develops the interactions so that both individuals and the group achieve their goals.
Learn the crucial skills needed to be an effective team manager or member. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy.
In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.
This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence for the Organization

Last year’s (or even last quarter’s) organizational chart no longer applies. Companies are re-engineering, re-structuring, merging, acquiring. The traditional hierarchical organizational structure is yielding to a more network, or matrix type of organization. In this new world, position, title or status are not sufficient to achieve one’s individual or group goals. Whether you are Management or Staff, neither what you know nor who you know will necessarily get you the results you want. What will work is a new set of skills called “Portable Power” or Influence Skills, which you can use wherever you are — inside your sphere of traditional influence or outside of it — with your boss, your peers and others.
Learn the crucial skills needed to be effective. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy. In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results.
This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

Secrets of Influence for Managers

Managing an organization or department in today’s rapidly changing and dynamic environment requires a complex group of skills and resources. The “Command and Control” style of management is no longer the only way to motivate the contemporary work force. Influence, a more subtle and powerful set of techniques, may just be the way to give managers that special “Leading Edge”. Learn the crucial skills needed to be an effective manager. Learn how to overcome problems that often arise from overlapping authority, gain credibility for ideas, encourage creative problem-solving, give a team more clout by empowering all its members, and plan and implement a successful influence strategy. In this lively workshop, Elaina Zuker, international consultant, trainer and author of the new book The Seven Secrets of Influence® will share with you the ‘secrets’ from her winning training program. Its teachings are now being used effectively in quality focused organizations in business and government for managers and staff, and to help training officers and managers get the support they need to achieve the best results. This special program will show you the skills that achievers in business, government, and the professional world have — getting other people to see things their way. The power of persuasion is a key survival skill in today’s fast paced climate.

What our clients say about the Secrets of Influence® Program

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I was delighted to share with other executives how valuable your influence program has been in enhancing our over-all management curriculum at American Express. I’m happy to report that this year alone, the course has been delivered at least 51 times in our domestic and international locations. Your program has helped us realize that the powerful skill of influence has greatly helped our managers improve their productivity.
Director, Management Education American Express International

I want to express my appreciation for your contribution to our Training Program, both in reviewing our Consultant Guide and your Influence Training Program for 200 of our top managers. Your program contribution a fresh approach and valuable new skills to the “toolkit” of our Sales Managers to help them in our highly competitive business.
Director, Product Merchandising Jafra Cosmetics

Jafra Cosmetics
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Elaina, you’ve always been able to influence me to act. Now I know why! This program is a must for anyone in sales!
President Mary Kay Cosmetics

Your Influence Program, (which we renamed M.I.S.T.I.C. Mastering Influence Skills for Technical Information Communication) was a big hit with our dynamic operations supervisors and managers. As a result of the training program the group is finding new abilities in managing their day-to-day communication. The simple but powerful model (many of our participants called it “very user-friendly”) based on your Influence Styles Inventory, has proven to be a valuable tool, both for insight and practical application in their everyday work relationships. Indeed, the program has begun to evolve a new language around here, as an indicator of subtle but important cultural changes in our entire organization.
Training Manager MCI International

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I wanted to share with you the positive response we are getting to the Influence Skills program. Our Zone Managers have been delighted with the potential of these skills in both selling and ”people-managing” situations. Our group of headquarters managers voiced similar reactions regarding the universality of the skills.
All levels of management have strongly encouraged the expansion of this training to our entire sales organization. Follow-up has shown that people hold the concepts quite well and enjoy applying what they have learned.
Thank you for your support in helping us launch the program company-wide. Your team helped make the process an effective and pleasant one.
Vice President, Training L’Oreal Cosmetics

Many thanks for the work you’ve done for our international training programs.
As you know, this agency has traditionally felt there was one “right way” of doing things. Your Influence Skills training has heightened our sensitivity to different ways of thinking and communicating.
I especially like the fact that your material is free of typical trainer jargon which usually confuses and distances our managers. Your material is ideally suited to our no-nonsense, pragmatically oriented approach to doing business.
Many thanks for your valuable contribution to our organization.
Director, Worldwide Training Ogilvy and Mather International

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We are delighted with the program Mastering Influence Skills as a new Management Development Program, and as a Train the Trainer program for 25 of our property Training Directors and Managers.
Our original objectives were certainly met – indeed exceeded. The Training Program itself, as well as the Trainer Certification portion, the Leader’s Guide and all the materials were of the highest professional quality. And you as a trainer exemplified a fine role model for our own Trainers, in your ability to deliver complex material in a manner which was engaging, interesting, easy to absorb and practical!
But my special thanks are for your contribution to us above and beyond the mandate for which we retained your company. When difficult organizational issues and unmet back home needs surfaced you assisted the group to grapple with some thorny problems, while maintaining the focus and spirit of learning in the context of the seminar. No easy task, as anyone who has dealt with Training Managers can attest! You embodied what you teach about “flexibility” being the cornerstone of communication, consulting and influencing.
No wonder, at the end of the week, that your program got the excellent feedback that it did, and that later, you got so many ”thank you” notes from our busy managers. I join them in thanking you, Elaina, for a caring and professional contribution to Sheraton.
Director of Corporate Training Sheraton Corporation

Over the past two years since we have begun using Mastering Influence Skills the program is always rated at 9 or 10. The most commonly used remarks are “excellent, outstanding, terrific!” Participants leave having gained valuable insights and learnings about their own and others’ influence styles, and practical strategies of how to implement these skills.
I have heard glowing feedback on the content and professional of all involved in delivering your Influence program. You and your team are described as “top-notch”. Your extensive knowledge and impressive skill in developing rapport with our managers as well as your insightful grasp of our organization’s culture has created a superior learning environment.
All in all, the program has been a great success and has “influenced” the way we communicate through our multi-layered organization.
Training Manager Syntex Pharmaceuticals
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